You’re booked. Here’s what happens next.

Your intro call is confirmed. You’ll receive an email shortly with the call details and next steps.

In the meantime, you can review the information below to learn more about the process, investment plans, and what to expect from Brand Clarity Therapy.

Scroll

Scroll Down - Chester Binalla - Brand Development
Teal modern chair isolated on a transparent background
  • I review your submission
  • I will assess your current brand
    Website, messaging, positioning
  • I will prepare an initial direction for your situation
  • If you have brand documents, prepare them for the call
Teal journal with tan strap labeled 'Brand Yo Morning' with a silver pen beside it
  • We get clear on where you are
  • We identify what’s not working
  • We align on what needs to change
  • We decide if working together makes sense
Laptop displaying a Zoom video call with three participants on screen
  • If we’re aligned, we confirm your start date
  • You will receive an invoice for your selected subscription
  • Your project begins once the invoice is settled
  • You will be added to your workspace in Bloom.io
Collage of craft brewery branding elements featuring beer bottle and six-pack packaging designs, color swatches, typography samples and logo variations.
  • You’ll get access to your client workspace
  • All tasks, updates, and progress are tracked in one place
  • You’ll see what’s being worked on each week
  • You can review and give feedback directly

Everything stays clear, organized, and easy to follow.

Black badge with laurel leaves and red petal icon labeled 'Certified client experience' on transparent background

Monthly Plan

For growing businesses, making a monthly investment in brand clarity and execution.

$4,000/month

Quarterly Plan

For growing businesses ready to commit to a longer-term investment. Save $2,000 vs. paying monthly.

$10,000/month

Phase 1: Discovery and Strategy

2-3 WEEKS

Phase 2: Identity Design

2-3 WEEKS

Phase 3: Implementation and Launch

Ongoing as needed

Note: Revisions are part of the process, but additional rounds of changes or major shifts in direction may extend the timeline. Clear and timely feedback helps keep the project moving as planned.

Brand Strategy

  • Brand Strategy Workshop
  • Brand Foundation
  • Market Research
  • Competitive Research
  • Customer Personas
  • Brand Personality
  • Brand Positioning
  • Messaging and Brand Voice
  • Brand Story

Visual Identity Design

  • Logo Development
  • Brand Colors
  • Typography
  • Iconography
  • Pattern Design
  • Supporting Assets
  • Mockups
  • Logo Animations
  • Brand Guidelines

Other Services

  • Brand Collaterals
  • Packaging Design
  • Social Media Strategy
  • Website direction and structure
  • Landing page and
    sales page direction
  • Content direction for social
  • Brand Analytics
  • Ongoing brand support and iteration

We focus on what matters most each week based on your priorities.

  • Step-by-Step workflow
  • Clear priorities each week
  • Direct communications on
    Slack / Bloom.io
  • Weekly Reviews
  • 1 hr Weekly Video calls
Illustration of a four-week brand audit workflow using colorful sticky notes labeled discovery, digital audit, report creation and action plan steps on a transparent background.
  • Your business is 1 to 5 years old
  • Your company already generates revenue
  • Your team has 30 people or less
  • Your product or service is already in the market
  • You want to grow but your brand feels unclear
Laptop showing a video call with a person wearing glasses speaking into a microphone, with an overlay graphic labeled 'Brand Audit Report 2024' featuring blue bars.

Follow me on socials

The Only Email You’ll Actually Want to Open on a Saturday

Practical branding insights to help you build a brand people understand and trust. Delivered fresh every Saturday at 8 AM ET.

I don’t spam! Read my privacy policy for more info.