I help early-stage startups build clear, confident brands that attract the right audience.

If you’ve got something real but your brand doesn’t reflect it, you’re not alone. A lot of great founders struggle to show what makes their startup special. I help you fix that with branding that’s easy to understand, easy to execute, and built to grow with you.

Before this, I worked in a hospital for 10 years. I left in 2016 with no real plan, just the urge to do creative work. I joined a couple of startups, took on everything from branding to marketing, and gave it my all. Both companies failed. It was tough. But looking back, the problem was clear: we had no real brand strategy. We looked good on the surface, but people didn’t get what we were about.

That pushed me to learn branding from the ground up. I studied nonstop, books, courses, whatever I could find. Then I worked for a branding agency based in California, where I got hands-on experience with real clients. I worked directly under the founder and creative director, and saw how strategy shapes design and how having a clear brand makes a huge difference, especially for startups trying to grow.

Now I run a small branding studio. I work closely with founders to figure out what their brand stands for, what message to lead with, and how it should look and feel. I don’t hand things off or bring in outside help; I do the work with you. My goal is to make branding feel simple and useful, so you can move forward with clarity and attract the right audience for your business.

Brand strategy doesn’t guarantee success.
But not having one guarantees confusion, and that leads to failure.

Startup founders have enough on their plates.
Branding should simplify, not complicate.

That’s what I do.