Hey there! I’m Chester,

A brand specialist focusing on strategy and identity design. My mission is to transform early-stage start-ups into extraordinary brands and create a strategy that will generate loyal customers.

Whether you’re an aspiring entrepreneur seeking guidance or an early-stage start-up looking to command attention, establish credibility, and connect deeply with your audience, this is the place to be.

Learning from Mistakes

Let’s rewind to 2016 when my passion for creativity took the wheel. Without a solid plan, I boldly left my 10-year job as a department manager in a hospital. It was a leap of faith, but I knew deep down that I had to follow my creative calling.

As I ventured into my design journey, I faced the challenge of earning a living solely through my creative pursuits. With no experience and a lack of portfolio, it was tough to find clients.

But then an opportunity came knocking—I became an operations manager overseeing marketing and branding for a startup company. I poured my energy into crafting visual identities, developing the company’s website yet despite my efforts, the company faced difficulties and was unable to sustain the business.

Not one to give up, I joined a startup diagnostic laboratory as the marketing manager. Once again, I channeled my creative energy into developing the visual identity. However, despite the company’s best efforts, we encountered similar challenges and met the same fate.

It left me wondering what I was missing with both companies.

Making connections between my own journey—quitting a 10-year job without a plan—and the struggles faced by the companies I worked for, I came to a realization.

We never had a clear brand strategy, even the most visually appealing branding efforts can falter without a solid strategy. Having Effective brand strategy plays a pivotal role in ensuring success and longevity.

Projects Completed
Upwork Certified
Brand Identity Designer
Client Feedbacks
Top-Rated Plus
Brand Developer

Now, let me clarify something upfront.

I want to make it clear that having a brand strategy doesn’t guarantee instant success for your business. There are numerous factors to consider and challenges to overcome on your entrepreneurial journey. However, one thing I can say with absolute certainty is this: not having a brand strategy is a surefire path towards failure.

My professional journey took a significant turn.

Driven by curiosity and a thirst for knowledge, I immersed myself in online research and learning to understand the intricacies of brand strategy and its impact on business success.

A breakthrough came when I landed a role as a Junior Designer at a California branding agency, even while working remotely. This opportunity allowed me to apply my knowledge and skills, collaborating with a talented team on diverse branding projects.

Working closely with the agency’s founder and creative director, I gained valuable insights and honed my expertise in crafting compelling brand narratives and visually captivating identities. The agency became my training ground, shaping me into a proficient and versatile branding specialist.

What problems do I solve?

In today’s crowded business landscape, standing out is a challenge. For early-stage startups, the struggle to make a memorable impression is even more daunting. That’s where I come in.

As a brand developer, I’m here to simplify the branding process for you. I understand the complexities and intricacies of building a brand, and my mission is to provide clarity.

I help startups find their unique voice, establish a compelling brand identity, and create designs that captivate without the need to hire a full time brand manager.

By doing so, I turn branding challenges into an oppotunity for you to grow.

I roll up my sleeves

What sets me apart is my hands-on approach, as I personally handle all projects without outsourcing to freelancers. By limiting my project load to a maximum of two, I ensure dedicated focus and timely deliverables.


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What My Clients Have to Say

Ready to start your project?

I’m always excited to start a new project, so let’s create a meaningful experience for your audience.

“Empower early-stage start-ups to develop and nurture customer loyalty.”

“To be recognized as a leading brand developer through a strategic process and creative thinking.”

  • Create Relationships
  • Client Progress
  • Daily Growth
  • Sense of Ownership
  • Create Solutions
  • Embrace Change
  • Build Trust