My Personal Branding

Hi,  I’m Chester a creative professional focusing on branding, packaging, and web design. I’ve been into creative design for more than 15 years now, both as a hobby and a profession. I am currently a brand strategist for a branding agency based in California

I have worked on projects involving high-profile clients, companies, and organizations in my career, including; Microsoft, Blue Microphones, Jordan Harbinger, Content Mars, Quantum Migration, and TIHOCO to name a few.

To earn my client’s trust, I focus my work on providing value and solutions to their problem. My creative work is centered on Over-Delivering, giving more than what is expected of me. I always take responsibility and pride in leaving all of my clients saying “WOW”.

Location: Metro Manila, Philippines
Client Type: Creative Designer, Freelance
Project Type: Branding
The Challenge: I have been creating brands for several individuals and companies now, and it ain’t easy. What is even more challenging is to create my very own personal brand. The goal of this project is not just to create a personal brand but, to create a memorable and timeless visual identity.

The Approach: Given the ongoing pandemic, most designers are forced to work from home and communicate with clients online. I started working on my brand messaging to emphasize the benefits of working with me. My visual identity is focused on simplicity with a unique and modern approach.
The new online portfolio is visually attractive and informative. This personal branding will promote traffic to the website, and attract visitors to browse longer thus generating more clients.

Date:December 8, 2020
Blue C-B monogram logo for Chester Binalla displayed over blurred desk backgroundOpen sketchbook with early logo sketches and quote about research and brainstormingLogo concept infographic showing evolution from two letter Cs merging into a C-B monogramBrand logo variations including horizontal, circular, and icon versions for Chester BinallaMonogram logo displayed in black on white and white on black backgroundsColor palette graphic showing swatches of Blue Munsell, Eerie Black, Maximum Blue, Light Blue, and White with hex codesTypography reference chart displaying Raleway font with various weights and styles on a blue backgroundCollage of website page designs including branding, portfolio, about me, and contact pages on a blue backgroundArrangement of blue and white business cards for Chester Binalla, featuring the C-B monogram logo and personal detailsTurquoise polo shirt mockup with small C-B monogram and Chester Binalla Creative Branding text on the chestFolded turquoise polo shirt featuring C-B monogram and Chester Binalla Creative Branding emblem on the chestPhone case and background with small repeating C-B monogram pattern on a light blue background