Hey there! I’m Chester, a brand developer.
I help early-stage startups build clear, confident brands that attract the right audience.
If you’re building something real but your brand doesn’t show it… you’re not alone.
I’ve been there too.
Where It Started
Back in 2016, I quit my job at a hospital.
I’d been working there for 10 years as a department asst. manager.
Stable income. Benefits. Routine.
But I was no longer happy. I felt stuck.
So I left.
No clear plan. Just a strong desire to be creative.
I wanted to design, and thought I knew how to turn that into a living.
I struggled, and I ended up asking my parents for financial support. (I know, it’s embarrassing)
In 2017, I joined a startup company where I worked as an operations manager.
I was excited. I poured my energy into that business.
I designed the brand, led the marketing, did the copywriting, and built the website.
But it didn’t work. The business failed, and I left.
The same thing happened at the next startup I joined.
This time at a diagnostic lab startup.
Same role. Same energy. Same outcome.
It felt personal.
How could I work this hard and still end up in the same place?
Looking back, I started connecting the dots.
Both companies looked great on the outside.
The designs were solid. The websites worked.
But the truth hit me:
Just like my own journey… We never had a brand strategy.
No clear direction. No consistent message. No reason for people to care.
That’s when everything changed for me.
I stopped focusing on how things looked and started learning how brands actually work.
What I’ve Learned
I studied branding on my own, day and night.
I read books, took courses, and followed every resource I could find.
Then I got a job as a junior designer at a branding agency in California.
That role shaped me.
I worked directly with the founder and creative director on real client projects.
I learned how strategy drives design.
How clarity builds trust.
And how effective a focused brand can be for a startup trying to survive and grow.
What I Do Today
I run a small, focused branding studio.
I work with early-stage startups who don’t want to waste time guessing.
My core offers:
Brand Strategy
I help you define your brand’s positioning and clear message, so you connect with the right audience from the start.Identity Design
I create visuals that reflect your brand’s personality and resonate with the people you want to reach.
No fluff and straightforward.
Just real strategy and design that makes sense for where you are right now.
I only work with two new clients every month.
I don’t outsource. I don’t hand off your project.
I do the work myself, with you, not just for you.
My Belief
Brand strategy doesn’t guarantee success.
But not having one guarantees confusion, and that leads to failure.
Startup founders have enough on their plates.
Branding should simplify, not complicate.
That’s what I do.
What My Clients Have to Say
Chester's work is absolutely incredible. This guy knows branding inside and out. He can deliver a very thoroughly researched brand for your company that's positioned uniquely against competitors. He honestly knows more about our competitors and target market now than we did and had some really innovative ideas for directions to take the company and branding that we hadn't even considered. I didn't expect that. Thank you Chester!!!
Jourdan Amerson - Founder, Adrenaline Murals
Chester is a dependable workhouse. He has outstanding communication and technical skills. He listens patiently and works tirelessly. Chester assisted us for over a year and helped our company from scratch; logo designing, web designing, competition researching, social media marketing, to succeed. To meet deadlines, he reaches an extra mile and accommodated our requests by waking up in the middle of the night. Hiring him soon on a bigger project!!!!
Gursharan Sarkaria - Founder, Quantum Migration
Very impressed with the way this project turned out. I asked Chester to make me a label design and my vision was completely brought to life even better than what I imagined. Chester worked with me back and forth until the project was exactly how I wanted it. He also went above and beyond adding nice details like making the QR code on the label read as a link to all the label designs with different flavors of the product being shown. Extremely professional and quick, highly recommended.
Rashad Bridgeman
Chester is highly ambitious, works very quickly, and goes above and beyond expectations
Kyle Meagher - Founder, Kung Pow Marketing
This was my second time working with Chester and he knocked it out of the park again! He has good instincts for visuals that tell the brand story and communicates very well. It's a pleasure working with him.
Justin Adams - Best Selling Author, Amazon
Chester was fantastic at both understanding the brief, as well as delivering beautiful designs that were on-brand. He went over and above to include additional elements too! I will absolutely be working with him on future projects! 🔥
Angie Daubermann - Founder and Fitness Coach, Lean Girl Guide
Chester did a great job – he was fast, communicative, and did amazing work. I highly recommend him and would hire him again.
Dave Holtz - Microsoft, Upwork Talent Group
Very easy to communicate with. Did job and adjustments as requested. Very friendly and willing to go the extra mile to get the work done :)
Natalia Delgado - Design Strategist and Educator
Excellent work and very reliable. I look forward to working with Chester again in the future.
Dave Morris - Founder, ELDIPH
Let’s Build a Brand That Feels Right and Works Hard
You don’t need another logo.
You need a clear brand strategy that supports your growth.
If you’re ready to align your brand with your vision, let’s talk.