Simplified Brand Strategies and Solutions

A comprehensive branding service explicitly tailored for early-stage start-ups. With a subscription-based model, you gain full access to flexible solutions that cater to your unique needs.

Branding Solutions

Get all your branding needs with unlimited revisions.

Brand Strategy

Brand Discovery Workshop

A Brand Discovery workshop is a collaborative session where key stakeholders and the branding team come together to explore and define the essence, values, and unique attributes of the brand. It helps uncover the brand’s purpose, mission, and vision, providing a solid foundation for the brand development process.

Brand Foundation

The Brand Foundation is the strategic framework that encompasses the brand’s core elements, such as its mission, vision, values, and positioning. It serves as a guiding document for all brand-related decisions and ensures consistency in the brand’s communication and identity.

Target Audience

The Target Audience refers to the specific group of people or consumers that the brand aims to reach and resonate with. Understanding the target audience’s needs, preferences, and behaviors is crucial for tailoring the brand’s messaging and positioning effectively.

Market Landscape

The Market Landscape analysis involves a comprehensive review of the industry and market in which the brand operates. It includes assessing market trends, competitors, opportunities, and potential challenges to inform the brand’s strategic direction.

Competitive Analysis

Competitive Analysis is the process of evaluating and understanding the strengths and weaknesses of the brand’s competitors. It helps identify the brand’s unique selling points and differentiators, allowing for effective positioning in the market.

Brand Positioning

Brand Positioning involves crafting a unique and compelling space for the brand in the minds of the target audience. It highlights the brand’s distinctiveness and value proposition relative to its competitors.

Brand Personality

The Brand Personality defines the human characteristics and traits attributed to the brand. It helps create an emotional connection with the target audience by conveying the brand’s tone, style, and character.

Brand Messaging

Brand Messaging refers to the consistent language and communication used to convey the brand’s value, benefits, and overall story to the target audience. It ensures that the brand’s voice remains coherent across all channels and touch points.

Brand Story

The Brand Story is a narrative that communicates the brand’s history, purpose, and values in a compelling and engaging way. It helps consumers connect with the brand on a deeper level and fosters brand loyalty.

Brand Touch Points

Brand Touch Points are the various points of interaction between the brand and its consumers. These can include physical experiences, customer service, digital platforms, advertising, packaging, and more.

Brand Identity

Logo Design

The Logo Design is a visual representation of the brand’s identity, typically consisting of a unique symbol or typographic treatment. It serves as a recognizable emblem that encapsulates the brand’s essence.

Color Palette

The Brand Color Palette is a set of carefully selected colors that represent the brand and evoke specific emotions or associations. Consistent use of the color palette strengthens brand recognition and fosters brand identity.

Typographic Style

The Typographic Style refers to the selection and usage of specific fonts or typefaces that align with the brand’s personality and visual identity. Typography plays a crucial role in brand communication.


Iconography involves the creation and use of visual symbols or icons that represent the brand’s products, services, or attributes. Icons can simplify complex concepts and enhance the brand’s visual language.

Illustration Style

The Illustration Style pertains to the unique visual approach used in creating illustrations for the brand. It adds a distinct artistic flair and can be employed across various brand materials.

Brand Pattern Design

Brand pattern design involves creating consistent visual patterns, like colors and shapes, that enhance a brand’s identity across various materials and platforms, making it more memorable and appealing.

Photographic Style

The Photographic Style is the specific aesthetic and approach used in capturing and selecting photographs for the brand. It ensures consistency and reinforces the brand’s desired image.

Audio Style

The Audio Style encompasses the brand’s sonic identity, including audio cues, jingles, or sound effects that evoke brand recognition and reinforce brand association.

Logo Animation

Logo Animation involves bringing the brand logo to life through motion or animation. It can be used in digital media, video content, or other brand touch points to create dynamic brand experiences.

Brand Guidelines

Brand Guidelines are comprehensive documents that outline the brand’s visual and verbal identity rules. They provide detailed instructions on how to use the brand elements consistently and effectively.

Other Branding Solutions

Brand Naming

Brand naming is the process of creating a distinctive and memorable name for a product, service, or company to establish its unique identity in the market.

Brand Collaterals

Brand Collateral refers to the various printed or digital materials, such as brochures, flyers, business cards, and presentations, used to promote the brand and communicate its key messages.

Brand Awareness

Brand Awareness focuses on increasing the brand’s visibility and recognition among the target audience. It involves various marketing efforts to ensure the brand becomes familiar to potential customers.

Brand Advocacy

Brand Advocacy involves cultivating a loyal base of customers who become brand ambassadors. Satisfied customers willingly promote and recommend the brand to others, driving positive word-of-mouth.

Brand Measurement and Analytics

Brand Measurement and Analytics are techniques used to assess the brand’s performance and impact. Metrics like brand awareness, customer perception, and market share are analyzed to gauge brand success.

Packaging Design

Packaging Design is the creation of visually appealing and functional packaging for the brand’s products. It plays a vital role in catching consumers’ attention and reinforcing brand identity.

Website Creation

Website Creation involves designing and developing a branded online platform that showcases the brand’s offerings, values, and information. A well-designed website enhances the brand’s online presence. ( WordPress, Webflow, Kajabi, Squarespace and Shopify )

Social Media Strategy

Social Media Strategy outlines the brand’s approach to leveraging social media platforms to engage with the target audience, share content, and build relationships.

Social Media Imagery

Social Media Imagery includes the visuals and graphics used in the brand’s social media posts to maintain consistency and visual appeal across various platforms.

Brand Font Development

Brand Font Development refers to the creation or selection of specific fonts or typefaces that become integral to the brand’s visual identity. Custom fonts can add uniqueness to the brand’s communication.

I like to get my hands dirty

I personally handle all projects without outsourcing to freelancers. By limiting my project load to a maximum of two, I ensure dedicated focus, maintain a high standard of quality, and deliver the work on time.


We’ll be using Slack for quick day-to-day messaging and communication.

We’ll use for project management and the Client’s portal.

Google Drive

We’ll use Google Drive to store your brand assets and documents.


Jourdan Amerson
Founder, Adrenaline Murals

I didn’t expect that.

“Chester’s work is absolutely incredible. This guy knows branding inside and out. He can deliver a very thoroughly researched brand for your company that’s positioned uniquely against competitors. He honestly knows more about our competitors and target market now than we did and had some really innovative ideas for directions to take the company and branding that we hadn’t even considered. I didn’t expect that. Chester’s communication was always very prompt and he was happy to make revisions but also stood firm when he had a very good reason for certain color or style choices to create the messaging we want. We are so happy with what he’s created for Adrenaline Murals and can’t wait to start using it on all of our online communication and swag! Thank you Chester!!!”

Subscription Plans

Select the plan that suits your business needs.

All subscription plans include

    • 1-2 hours weekly Zoom meeting
    • Pre-defined branding process
    • All-access to branding solutions
    • Unlimited number of brands
    • Revise until you’re satisfied
    • Unlimited Stock Photos via Envato
    • Unlimited Stock Video via Envato
    • Unlimited Sound Effects via Envato
$750 / Week
  • Pause and resume anytime
$2500 / Month
  • Save $500 monthly
  • Pause and resume anytime
$7000 / Quarterly
  • Save $2000 quartery
  • Pause and resume anytime

You may have some questions in mind.

Why don’t I just hire a full-time brand manager?

Having a full-time senior brand manager can be a great choice for some businesses, offering unique advantages over external services like mine. But I get it – finding the right person isn’t easy. Plus, there’s the financial side to consider. Senior brand managers can earn around $140,000 USD annually, or more depending on location and industry.

On the flip side, with my subscription, you get a comprehensive branding solution that goes beyond just a manager. From brand development to social media strategy and web design, I cover all bases for your online presence. You’re in control too – pause and resume whenever you need.

My aim? To be your long-term partner in building a strong brand. Whether you hire a manager later or stick with me, I’m here to support your brand’s journey, every step of the way.

Where did you get your design degree?

I have acquired my design skills through a combination of practical experience, self-learning, and working in the field for four years at a reputable branding agency.

While I do not possess a formal design degree, I have honed my craft by immersing myself for over a decade of freelancing in real-world projects, leveraging online tutorials, and constantly staying up-to-date with industry trends. My expertise is grounded in hands-on experience and a passion for creating impactful designs.

If you are specifically seeking someone with a design or business degree, I may not be the ideal fit for your requirements.

However, if you value practical expertise and a proven track record, I would be delighted to discuss how I can bring value to your project.

How long does it take to design a logo?

The timeline for designing a logo can vary depending on the scope of work and my availability, but typically it will take me from 14 – 21 days to complete your design.

What is included in your logo design packages?

My logo design packages include multiple concepts to choose from, revisions until you’re happy, and final files in formats ready for print and web use.

How do you approach developing a brand strategy?

I start by getting to know your business inside and out, then I work with you to define your goals, target audience, and key messages. From there, I develop a customized strategy to help you stand out in your market.

Who I prefer to work with?

Currently, my work is primarily focused on branding for early-stage e-com start-ups that have been operating for no more than three years and have a team of no more than 10.

How long does it typically take to complete a branding project?

It varies depending on the scope of the project, but I work efficiently to deliver high-quality results in a timely manner. Typically, the timeline ranges from a few weeks to several months.

Do you offer web design services as part of your branding servicers?

While I don’t offer web design as a standalone service, I integrate it seamlessly into the branding process. After we’ve developed your brand identity, I’ll create a responsive and functional website that reflects your brand’s personality and connects with your audience effectively.

Can you help with social media content creation for my brand?

Absolutely! I can develop a tailored social media strategy and create engaging content that aligns with your brand and resonates with your audience.

What sets your branding services apart from others?

What makes my branding services stand out is that I personally handle every aspect of your project. Working directly with me ensures that your vision is understood and executed flawlessly. To maintain the highest quality of work, I only take on two clients at a time. This focused approach allows me to dedicate ample time and attention to each project, ensuring that your brand receives the attention it deserves.