I help new businesses create standout brand identities and strategies that attract loyal customers.

If you’re an early-stage start-up aiming to connect with your audience, you’ve come to the right place.

Let’s rewind to 2016 when my passion for creativity took the wheel.

Without a solid plan, I boldly left my 10-year job as a department manager in a hospital. It was a leap of faith, but I knew deep down that I had to follow my creative calling.

As I began my design journey, I faced the challenge of earning a living from my creativity. With no experience and a lack of portfolio, it’s tough to find clients.

But then an opportunity came. I became an operations manager. I oversaw marketing and branding for a startup company. I poured my energy into making visual identities. I also built the company’s website. But, despite my efforts, the company faced difficulties. It could not sustain the business.

Not one to give up, I joined a startup diagnostic laboratory as the marketing manager. Once again, I channeled my creative energy into developing the visual identity. However, the company tried their best. But, we’ve faced similar challenges and met the same fate.

It left me wondering what I’ve been missing with both companies. I made connections between my own journey and the struggles faced by the companies I worked for. I’d quit a 10-year job without a plan. These connections led to a realization.

We’ve never had a clear brand strategy.

Even the most visually appealing branding can falter without a solid strategy. An effective brand strategy is pivotal. It ensures success and longevity.

I want to make it clear that having a brand strategy doesn’t guarantee instant success for your business. Consider many factors. Overcome many challenges on your journey as an entrepreneur. But I can say one thing for sure. Not having a brand strategy is a sure path to failure.

I was curious and thirsty for knowledge. I dove into online research and learning. I wanted to understand the details of brand strategy and its impact on business success.

A breakthrough came when I landed a role as a junior designer to a branding agency based in California. This opportunity allowed me to use my knowledge and skills. I worked with a talented team on many branding projects.

I worked closely with the agency’s founder and creative director. I gained valuable insights. I honed my skills in crafting brand strategies and captivating identities. The agency became my training ground. It shaped me into a skilled branding specialist.

In today’s crowded business landscape, standing out is a challenge. For early-stage startups, it is even harder to make a memorable impression. That’s where I come in.

As a brand developer, I’m here to simplify the branding process for you. I understand the complexities and details of building a brand. My mission is to provide clarity.

I help startups find their unique voice. I help them make a compelling brand and create designs that captivate. They can do this without hiring a full-time brand manager.

By doing so, I turn branding challenges into an opportunity for you to grow.

What sets me apart is my hands-on approach. I handle all projects myself, without hiring freelancers. By limiting my project load to a maximum of two, I ensure dedicated focus and timely deliverables.