Author: Chester Binalla
Anatomy of Viral Threads: What Makes People Stop Scrolling
Today you'll be reading something different. It's not going to be about branding, but something...
Why Brand Inconsistency Is Killing Growth? Fix It Now
So you scaled... eh?🤨 More hires. More channels. More campaigns. At first, it feels like...
Avoid the Copycat Trap: Snooping for a Unique Edge
Grab a Chair, Here Comes a Rant A couple months back, I was on a...
How to Lock in Your Brand Position Before Dinner Tonight
The one-sentence struggle Last week, I remembered a chat I had with a founder friend....
Why Most Startup Brands Fail (And How to Avoid It)
A few months back, I was in a Zoom call with a client from New...
Ready to Launch Your Brand? Here’s the Playbook!
Hey there, I hope you’re enjoying the holiday season. A few months back, a client...
10 Branding Misconceptions You Need to Leave Behind!
Hey, how’s it going? Look closely at the blurred burger meal in the header image......
5 Simple Steps to Boost Your Brand’s Visibility
The other day, I was listening to Zig Ziglar on Spotify. One of his topics...
Essential Deliverables You Need From Your Logo Designer
A while back, I worked with a client on a rebranding and website redesign project....