Adrenaline Murals

Transforming Walls into Masterpieces

Location: Salt Lake City, Utah
Client Type: Mural Agency
Project Type: Brand Strategy and Identity Design
Learn More: www.adrenalinemurals.com
Instagram: @adrenalinemurals

The Challenge: Adrenaline Murals faces a series of challenges as it embarks on its branding journey. The foremost hurdle is the absence of established brand guidelines, leaving the company without a clear visual and messaging direction. This lack of consistency hinders the brand’s ability to effectively communicate its unique value proposition to its target audience. Additionally, the client requires a comprehensive branding strategy that aligns with their business goals and helps differentiate them in a competitive market. Alongside this, the client seeks a compelling logo and identity design that captures the essence of Adrenaline Murals, reflecting its passion, creativity, and commitment to excellence. Addressing these challenges will empower Adrenaline Murals to establish a strong brand presence and leave a lasting impression on its customers.

The Approach: To tackle Adrenaline Murals’ branding challenges, my approach was multifaceted and strategic. Firstly, I conducted an in-depth analysis of the company’s target market, competitors, and industry trends to identify opportunities for differentiation and positioning. Through collaborative workshops and interviews, I worked closely with Jourdan to define the brand’s values, personality, and key messaging. With this foundation in place, I created a unique and memorable logo and identity design that embodies the spirit of Adrenaline Murals. I developed a comprehensive set of brand guidelines encompassing visual elements, such as typography, color palettes, and imagery, as well as guidelines for the tone of voice and brand messaging. This will ensure consistency across all brand touchpoints. Throughout the process, I maintained open communication with Jourdan, seeking feedback and making necessary iterations to achieve a final brand strategy and design that aligns with Adrenaline Murals’ vision and resonates with its target audience.