Tag: startups

Founder Brand vs. Company Brand: Which One Should You Build First?

Founder Brand vs. Company Brand: Which One Should You Build First?

Your personal brand is growing. Is your company brand keeping up? I've seen founders spend...
How to Use AI Without Losing Your Brand Voice

How to Use AI Without Losing Your Brand Voice

I remember back in 2024, when I let ChatGPT write my newsletter. I would give...
How to Lock in Your Brand Position Before Dinner Tonight

How to Lock in Your Brand Position Before Dinner Tonight

The one-sentence struggle Last week, I remembered a chat I had with a founder friend....
Why Most Startup Brands Fail (And How to Avoid It)

Why Most Startup Brands Fail (And How to Avoid It)

A few months back, I was in a Zoom call with a client from New...
Overcoming Branding Struggles Faced by Technology Startups

Overcoming Branding Struggles Faced by Technology Startups

In today's fast-paced and constantly evolving world of technology, startups face significant challenges when it...