I’ve always loved running. It’s my way of clearing my head and staying healthy. But like many people, I had to stop running during the pandemic. Life just changed, and so did my routine.
After two years, I decided to get back into it. I went to grab my favorite running shoes—the ones that had always been perfect. A custom fitted Brooks Adrenaline GTS 14 running shoes.
But when I tried them on, they didn’t fit anymore. They were too tight, uncomfortable, and just didn’t feel right. That moment made me think about how businesses can feel the same way about their brand.
What once fit perfectly might no longer be the right fit as time goes on.
It’s Not Going To Fit Forever
Imagine trying to run in shoes that no longer fit. You might get by for a while, but eventually, the discomfort will slow you down (trust me, It’s shitty). The same thing happens with your brand. When your business grows and changes, but your brand stays the same, it starts to feel restrictive.
Your brand could be holding you back.
If your message isn’t connecting and your visuals are outdated. Customers might start looking elsewhere. Holding onto a brand that no longer fits can prevent your business from reaching its full potential.
Recognizing the Need for a Rebrand
So, how do you know when it’s time to rebrand, and what’s the best way to do it?
Rebranding is about more than just getting a new logo or updating your colors. It’s about making sure your brand reflects who you are today and where you’re headed.
Think of it like finding new running shoes. You need something that feels comfortable, supports you, and helps you perform well.
Brands like Dunkin’ and Volkswagen have successfully rebranded in 2019. By staying true to their core values while updating their image to stay relevant in a changing world.
Steps to Refresh Your Brand
If you’re considering a rebrand, here’s how to get started:
Look at Your Current Brand: Start by doing a brand audit. This means taking a close look at everything—your logo, colors, messaging, website, and even your customer feedback. What still works? What feels outdated? What no longer represents your business? This step is crucial because it helps you understand where you are and what needs to change.
Know Why You’re Rebranding: Be clear about your reasons for rebranding. Are you trying to reach a new audience? Are you updating your image to stay modern? Or maybe your business has changed, and your brand needs to catch up. Understanding the “why” will guide your decisions and keep your rebrand focused.
Define Your New Brand Identity: Once you know why you’re rebranding, it’s time to define your new brand. This includes your mission, vision, and values. Think about what you want your brand to stand for and how you want people to feel when they interact with it. This is the foundation of your new brand and will influence everything from your visuals to your messaging.
Create a New Look and Feel: With your new brand identity in mind, start developing your visual and verbal identity. This means designing a new logo, choosing new colors and fonts, and creating a tone of voice that matches your updated brand. Remember, everything should work together to tell a consistent story about who you are and what you stand for.
Plan Your Rollout: Rebranding is a big deal, so plan the rollout carefully. Decide when and how you’ll launch your new brand. This might include updating your website, social media profiles, business cards, and other materials. Make sure to communicate the changes to your customers so they understand why you’re rebranding and what it means for them.
Monitor and Adjust: After your rebrand is live, pay attention to how it’s being received. Are customers responding positively? Are there any areas that need tweaking? It’s okay to make adjustments as you go. The goal is to ensure your new brand is helping your business grow and connect with your audience.
Take the First Step Toward a Fresh Brand
If your brand feels outdated or out of sync with your business, it’s time to take a closer look.
Start by conducting a brand audit today. Identify what’s no longer working and explore what a new brand could do for you. Taking that first step is like finding the right pair of running shoes—it can make all the difference in how you move forward.
Discover if a rebrand could be the right move for you. I’ve created a free 15 question quiz to help you figure out if you need to rebrand. It’s easy to complete and I will provide you with a personalized report. Take the quiz here🔗.
Here’s our Wrap-up
Rebranding is about more than just a fresh look—it’s about growth, evolution, and staying connected to your audience.
Just like my Brooks running shoes, what once fit perfectly may need to be updated as time goes on. If you’re considering a rebrand, approach it thoughtfully and with a clear purpose. A well-executed rebrand can breathe new life into your business and set you up for future growth.
If you’re ready to explore your rebranding options, let’s talk. I’m here to help you find the perfect fit for your brand’s next chapter.
Peace out!
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Hi there! As a brand developer, I specialize in helping early-stage startups create impactful and memorable brands. With a focus on simplifying the branding process, I bring creativity and strategy to every project. Learn more about how I can help with your branding needs. Let’s Talk.
