Leios Derma

Since 2009, Leios Derma has been developing scientifically formulated cosmeceuticals based in Milan. With their own research centers and clinical laboratories, they have developed scientific formulations and sophisticated skincare products that just simply work. Because of this, they earned the tagline “Your skincare ritual”.

Location: Milan, Italy
Client Type: Cosmeceuticals
Project Type: Branding
The Challenge:  Leios Derma is an Italian skincare brand targeting western women in their mid-20s to early 40s, with an intelligent and stylish brand. My challenge was to bring energy, excitement, and consistency to the brand.
The Approach: I was given the GO signal to freestyle the brand identity. I created a clean, easy-to-navigate website that laid out all the good things about the products. The logo is an image of a woman raising both her arms.

Date:December 7, 2020
Leios Derma logo embossed into brown leather, featuring the stylized droplet emblem and subtle wordmarkLeios Derma logo featuring a stylized droplet emblem in warm earth tones above the wordmark and tagline 'Your skin care ritual'Style guide displaying Caviar Dreams Regular and Bold fonts, color palette swatches, and a honeycomb brand pattern for Leios DermaFlat lay of Leios Derma skincare products including white tubes, jars, a branded notepad and pen, lavender sprigs, and a white vase on a light surfaceLeios Derma product set including a salmon-colored soap bar, a white cleanser bottle, a facial scrub tube, a decorative vase, and neutral props on a light backgroundAdvertisement for Leios Derma Regenerate night cream featuring a jar and lid of the product beside a woman's face on a soft gray backgroundAdvertisement for Leios Derma gentle foaming cleanser featuring a pump bottle with botanicals and lime slices next to a woman's faceLeios Derma skincare set with pump bottle, serum jar, and cream container arranged with lavender sprigs, a white towel, and a vase on a light backgroundMockup of the Leios Derma website showing a hero banner with a skincare product and woman's face, plus sections for skincare, makeup, and treatmentWhite tote bag for Leios Derma with a honeycomb dot pattern and brown droplet logo lying on a pink and gray diagonal backgroundOffice interior rendering featuring a conference room behind a glass wall with Leios Derma branding, honeycomb pattern, and a large woman's face graphic
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