The other day, I was listening to Zig Ziglar on Spotify. One of his topics was about how often great ideas go unnoticed. It reminded me of when my friend launched his mini Bluetooth speaker business. The product sounded great for small pocket-sized speakers. It has a playtime of 5 hours with a single charge. He even used his demo product as his car keychain to show how rugged it can get.

The only problem??? No one knew about it.

Despite the hard work and amazing service, his brand wasn’t visible enough.

Maybe you’ve felt that too—like you’re putting in the work, but people just aren’t seeing your brand.

A great product can’t sell if no one sees it.

Imagine having a fantastic product. But it’s sitting on a shelf in the farthest corner of the store, hidden from view. It doesn’t matter how good it is—if people can’t see it, they won’t buy it.

That’s what happens when your brand lacks visibility. Your efforts might be strong. But, your audience can’t connect with your offer without exposure. This leaves your brand stuck and missing out on opportunities.

Small tweaks to boost visibility

Luckily, there are simple ways to improve your brand’s visibility. It all starts with putting yourself where your audience is already looking.

For instance, I’ve worked with several start-ups that struggled with this exact issue. But by making a few tweaks to how they showed up online, they started seeing more attention—and more sales.

Here are five actionable steps to increase your brand’s visibility:

1. Optimize Your Online Presence: Start by refining your website and social media profiles. Ensure that your website provides a clear description of your products or services. Use keywords that your audience is searching for. Think about what your ideal customer might type into Google and make sure those words are on your site.

2. Engage with Your Audience: Find out where your audience spends most of their time. Is it on Instagram, LinkedIn, X, Facebook or TikTok? Once you’ve identified that, start engaging with them. Respond to comments, share user-generated content, and ask questions to encourage conversation.

   Being active and approachable builds trust. People are more likely to remember a brand that interacts with them.

3. Leverage Partnerships: Partner with businesses or influencers who complement your brand. For example, if you sell fitness gear, team up with a local gym or a fitness influencer. These partnerships introduce your brand to new audiences. Start with smaller collaborations and build towards bigger partnerships.

   One good example is co-hosted events or guest blog posts. This cross-promotion can expand your reach quickly.

4. Consistent Content: This is probably the most difficult to keep up with from this list. But, keep putting out valuable content. Stay on your audience’s radar by posting content that provides value. Whether it’s newsletter, videos, or Instagram stories, content creation makes you relevant.

   Create a content calendar to plan posts ahead of time.

   You don’t have to post daily, but ensure that you’re consistent—whether that’s once a week or three times a week. Over time, people will come to expect and look forward to your updates.

5. Use Paid Ads Wisely: This is optional, only if you have the funding. Paid ads can give your brand a boost, but only when used strategically. Start small with targeted ads on platforms like Facebook or Google Ads. Focus on reaching the right audience.

   Narrow down the demographics, interests, and behaviors you want to target.

   For example, if you’re a local business, target people in your area. If your audience is younger, platforms like Instagram or TikTok might be a better fit. Test different ads, measure their performance, and refine them to get the best results.

When I started applying these steps to my own business, I saw a huge increase in engagement. People started reaching out more, and I noticed a steady rise in followers and customers.

If you’re ready to see your brand grow, start with these steps. Pick one or two to focus on this week and build from there. You’ll start noticing small changes that add up over time.

There you have it folks

Ultimately, boosting your brand’s visibility doesn’t have to be complicated. By showing up consistently and engaging with the right people, you’ll create opportunities for your brand to thrive.

I’d love to hear how these steps work for you! Let’s grow your brand together.

PS: If you need more tips on how to optimize your brand’s visibility, check out my previous letter on How To Use Color Psychology to Make Your Brand Stand Out.
If you found this article helpful, please share it with others who might benefit from it! Your support helps me reach more people and provide valuable insights.

Chester Binalla

Hi there! As a brand developer, I specialize in helping early-stage startups create impactful and memorable brands. With a focus on simplifying the branding process, I bring creativity and strategy to every project. Learn more about how I can help with your branding needs. Let’s Talk.