Tag: Brand Strategy
Avoid the Copycat Trap: Snooping for a Unique Edge
Grab a Chair, Here Comes a Rant A couple months back, I was on a...
Why Most Startup Brands Fail (And How to Avoid It)
A few months back, I was in a Zoom call with a client from New...
Ready to Launch Your Brand? Here’s the Playbook!
Hey there, I hope you’re enjoying the holiday season. A few months back, a client...
5 Simple Steps to Boost Your Brand’s Visibility
The other day, I was listening to Zig Ziglar on Spotify. One of his topics...
How To Use Color Psychology to Make Your Brand Stand Out
Have you ever wondered why certain brands seem to capture attention immediately? Meanwhile, others struggle...
Understanding Rebrand: When and How to Do It
I’ve always loved running. It’s my way of clearing my head and staying healthy. But...
Strong Purpose Can Set Your Business Apart
Hey there! I know it’s been a while since my last post. I’ve been busy...
Top 7 Branding Mistakes Start-ups Should Avoid
Congratulations on starting your own business! Creating a brand from scratch is an exciting journey,...
Understanding Your Target Audience: A Guide for Successful Engagement
Hey there! Have you ever wondered how some businesses effortlessly capture the hearts and minds...