Saint Brigid Brewing Co.

A beer company that was born in a family backyard. A 25-year-old passionate homebrewer, Richard Byrne, a first-generation American from an Irish family worked as a used car salesman by day and passionately improved his brewing technique by night in the home he shared with his parents. It soon became clear that the beer was meant for bigger and better things than their family backyard. So Richard decided to quit his job and started the Saint Brigid Brewing Co. After nineteen years Richard’s hard work had paid off: Saint Brigid Brewing Co. continues to grow and thrive. We’ll never forget our humble beginnings or the words that embody our mission: “Good People Deserves Good Beer”

Location: San Diego, CA, U.S.A.

Client Type: Alcoholic beverage company

Project Type: Logo and packaging design

The Challenge: Saint Brigid Brewing Co. is introducing their newly innovated pale ale that is brewed from high-quality pale malt and ale yeast. Their secret recipe has resulted in a fruity scent and citrus-like taste on their brew.

The alcoholic beverage industry is saturated and the shelves are filled with fancy-labeled beer products. My challenge was to re-create their dated existing logo and packaging that will position the product as a premium beer that will attract working professionals as their go-to beverage after a long day at the office.

The Approach:  Because Saint Brigid’s outdated logo doesn’t work well with the modern image, I have decided to simplify the logo while maintaining its relevance. For the packaging, I designed bold, eye-catching packaging that avoids the vibrant and colorful beer can trends. This forward-looking design makes Saint Brigid’s pale ale stand out on the shelves.

Combining the color palette with a bold, exciting, and fearless personality makes the brand engaging both in physical and digital touchpoints.

Date:November 16, 2020
Saint Brigid Brew logo featuring a stylized hop flower and leaves with the text 'Saint Brigid Brew' and 'Est 2001' on a textured blue wallTwo Saint Brigid Pale Ale cans with teal and navy labels featuring the fire emblem, arranged diagonally against a gradient backgroundSaint Brigid Pale Ale can design featuring a navy blue and mustard yellow label with a fire emblem against a light backgroundSaint Brigid Pale Ale can with navy and gold label among fresh hops next to the Saint Brigid Brew logo and tagline on a light backgroundSaint Brigid Pale Ale can with navy and gold label lying on a bed of fresh hops on a white backgroundSaint Brigid Pale Ale can with navy and gold label standing upright among fresh hops on a white backgroundSaint Brigid Pale Ale can with navy and gold label standing upright on a bed of green hops on a white backgroundSplit image showing a bearded man holding a glass of Saint Brigid Brew beer on the left and a Saint Brigid Pale Ale can with navy and gold label on the rightSaint Brigid Brew story slide featuring an upright Pale Ale can on a blue background with text describing the brewery's origins and the phrase 'Good People Deserves Good Beer'Three Saint Brigid Pale Ale cans with teal and mustard labels showing front, back and side views on a light backgroundSaint Brigid Pale Ale can and a pint glass of beer beside a bowl of potato chips with a card reading 'Good People Deserves Good Beer' on a bar topSplit image of a smiling bartender pouring beer from a tap on the left and a tall glass of Saint Brigid Brew pale ale with logo on the rightSquare beer coaster with the Saint Brigid Brew logo on a mustard yellow background surrounded by green hop flowers on a dark surfaceThank you slide featuring the Saint Brigid Brew logo on a cracked light blue painted background with a note thanking viewers and crediting the brand identity designerSingle Saint Brigid Pale Ale can with teal and mustard label standing upright on a light blue background
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