Hi, I’m Chester.
I help early-stage startups create brands that stand out and build customer loyalty through simple, effective strategies.
Branding solutions that make it easy for startups to gain loyal customers and achieve long-term growth.
Explore My Work
Feeling overwhelmed by branding? You’re not alone. Most start-ups struggle with crafting a brand strategy that sticks. Spending countless hours on details without clear results is frustrating.
The longer you struggle with your brand strategy, the more you risk losing customers to competitors with stronger, clearer messaging. Every unclear brand touchpoint weakens trust and makes it harder to stand out in a crowded market.
Certified in Brand Identity
Top Rated Plus
100% Job Success
Your Solution
Simplified Branding System
A retainer-based branding service that removes the guesswork from building a memorable, loyalty-driven brand. I handle the strategy, allowing you to focus on growing your business.
Here’s how it works:
Stage 1. Brand Discovery & Audit:
We start by understanding where your brand stands today. Through a discovery workshop, we uncover inconsistencies, missed opportunities, and areas for improvement. This is where we learn what your audience truly needs, setting the foundation for an aligned strategy.
Stage 2. Custom Brand Strategy & Design:
Next, we create a tailored brand strategy, focused on your goals. This includes a new or refreshed visual identity, messaging, and positioning to make sure your brand speaks directly to your audience. Our designs are not just aesthetically pleasing—they’re strategically built for long-term impact.
Stage 3. Execution & Implementation:
Once the strategy is set, we execute. From launching your new brand identity to creating all necessary marketing assets—logo, website, social media content, and more—we bring your brand vision to life across all platforms.
Stage 4. Optimization:
After implementation, we monitor your brand’s performance across different channels. This ensures your brand strategy is driving the desired results. We tweak and optimize as needed to ensure you stay on the right path.
Stage 5. Other Branding Solutions and Support:
You get direct access to branding advice, with regular check-ins to ensure your brand stays aligned with your goals. I offer additional services like web design, social media content creation, brand analytics monitoring, and many more. Think of me as your ongoing branding partner—always available when needed (well, most of the time 😉 ).
Branding Solutions
Get all your branding needs in one system.
Brand Strategy
Brand Discovery Workshop
A Brand Discovery workshop is a collaborative session where key stakeholders and the branding team come together to explore and define the essence, values, and unique attributes of the brand. It helps uncover the brand’s purpose, mission, and vision, providing a solid foundation for the brand development process.
Brand Foundation
The Brand Foundation is the strategic framework that encompasses the brand’s core elements, such as its mission, vision, values, and positioning. It serves as a guiding document for all brand-related decisions and ensures consistency in the brand’s communication and identity.
Target Audience
The Target Audience refers to the specific group of people or consumers that the brand aims to reach and resonate with. Understanding the target audience’s needs, preferences, and behaviors is crucial for tailoring the brand’s messaging and positioning effectively.
Market Landscape
The Market Landscape analysis involves a comprehensive review of the industry and market in which the brand operates. It includes assessing market trends, competitors, opportunities, and potential challenges to inform the brand’s strategic direction.
Competitive Analysis
Competitive Analysis is the process of evaluating and understanding the strengths and weaknesses of the brand’s competitors. It helps identify the brand’s unique selling points and differentiators, allowing for effective positioning in the market.
Brand Positioning
Brand Positioning involves crafting a unique and compelling space for the brand in the minds of the target audience. It highlights the brand’s distinctiveness and value proposition relative to its competitors.
Brand Personality
The Brand Personality defines the human characteristics and traits attributed to the brand. It helps create an emotional connection with the target audience by conveying the brand’s tone, style, and character.
Brand Messaging
Brand Messaging refers to the consistent language and communication used to convey the brand’s value, benefits, and overall story to the target audience. It ensures that the brand’s voice remains coherent across all channels and touch points.
Brand Story
The Brand Story is a narrative that communicates the brand’s history, purpose, and values in a compelling and engaging way. It helps consumers connect with the brand on a deeper level and fosters brand loyalty.
Brand Touch Points
Brand Touch Points are the various points of interaction between the brand and its consumers. These can include physical experiences, customer service, digital platforms, advertising, packaging, and more.
Brand Identity
Logo Design
The Logo Design is a visual representation of the brand’s identity, typically consisting of a unique symbol or typographic treatment. It serves as a recognizable emblem that encapsulates the brand’s essence.
Color Palette
The Brand Color Palette is a set of carefully selected colors that represent the brand and evoke specific emotions or associations. Consistent use of the color palette strengthens brand recognition and fosters brand identity.
Typographic Style
The Typographic Style refers to the selection and usage of specific fonts or typefaces that align with the brand’s personality and visual identity. Typography plays a crucial role in brand communication.
Iconography
Iconography involves the creation and use of visual symbols or icons that represent the brand’s products, services, or attributes. Icons can simplify complex concepts and enhance the brand’s visual language.
Illustration Style
The Illustration Style pertains to the unique visual approach used in creating illustrations for the brand. It adds a distinct artistic flair and can be employed across various brand materials.
Brand Pattern Design
Brand pattern design involves creating consistent visual patterns, like colors and shapes, that enhance a brand’s identity across various materials and platforms, making it more memorable and appealing.
Photographic Style
The Photographic Style is the specific aesthetic and approach used in capturing and selecting photographs for the brand. It ensures consistency and reinforces the brand’s desired image.
Audio Style
The Audio Style encompasses the brand’s sonic identity, including audio cues, jingles, or sound effects that evoke brand recognition and reinforce brand association.
Logo Animation
Logo Animation involves bringing the brand logo to life through motion or animation. It can be used in digital media, video content, or other brand touch points to create dynamic brand experiences.
Brand Guidelines
Brand Guidelines are comprehensive documents that outline the brand’s visual and verbal identity rules. They provide detailed instructions on how to use the brand elements consistently and effectively.
Other Branding Solutions
Brand Naming
Brand naming is the process of creating a distinctive and memorable name for a product, service, or company to establish its unique identity in the market.
Brand Collaterals
Brand Collateral refers to the various printed or digital materials, such as brochures, flyers, business cards, and presentations, used to promote the brand and communicate its key messages.
Brand Awareness
Brand Awareness focuses on increasing the brand’s visibility and recognition among the target audience. It involves various marketing efforts to ensure the brand becomes familiar to potential customers.
Brand Advocacy
Brand Advocacy involves cultivating a loyal base of customers who become brand ambassadors. Satisfied customers willingly promote and recommend the brand to others, driving positive word-of-mouth.
Brand Measurement and Analytics
Brand Measurement and Analytics are techniques used to assess the brand’s performance and impact. Metrics like brand awareness, customer perception, and market share are analyzed to gauge brand success.
Packaging Design
Packaging Design is the creation of visually appealing and functional packaging for the brand’s products. It plays a vital role in catching consumers’ attention and reinforcing brand identity.
Website Creation
Website Creation involves designing and developing a branded online platform that showcases the brand’s offerings, values, and information. A well-designed website enhances the brand’s online presence. ( WordPress, Webflow, Kajabi, Squarespace and Shopify )
Social Media Content Creation
Social Media content creation includes the visuals and graphics used in the brand’s social media posts to maintain consistency and visual appeal across various platforms.
Newsletter and List Building
I will help grow your audience by creating engaging newsletters and building an email list, keeping your brand connected with loyal customers and potential clients.
Brand Font Development
Brand Font Development refers to the creation or selection of specific fonts or typefaces that become integral to the brand’s visual identity. Custom fonts can add uniqueness to the brand’s communication.
Here’s what my clients are saying
I didn’t expect that
Chester’s work is absolutely incredible. This guy knows branding inside and out. He can deliver a very thoroughly researched brand for your company that’s positioned uniquely against competitors. He honestly knows more about our competitors and target market now than we did and had some really innovative ideas for directions to take the company and branding that we hadn’t even… Read more “I didn’t expect that”
Above and beyond expectations
Chester is highly ambitious, works very quickly, and goes above and beyond expectations.
Dependable Workhouse
Chester is a dependable workhouse. He has outstanding communication and technical skills. He listens patiently and works tirelessly. Chester assisted us for over a year and helped our company from scratch; logo designing, web designing, competition researching, social media marketing, to succeed. To meet deadlines, he reaches an extra mile and accommodated our requests by waking up in the middle… Read more “Dependable Workhouse”
Beautiful designs that were on-brand
Chester was fantastic at both understanding the brief, as well as delivering beautiful designs that were on-brand. He went over and above to include additional elements too! I will absolutely be working with him on future projects!
Knocked it out of the park again!
This was my second time working with Chester and he knocked it out of the park again! He has good instincts for visuals that tell the brand story and communicates very well. It’s a pleasure working with him.
Very friendly
Very easy to communicate with. Did job and adjustments as requested. Very friendly and willing to go the extra mile to get the work done.
Very reliable
Excellent work and very reliable. I look forward to working with Chester again in the future.
Hiring a full-time, in-house team to manage your brand can quickly become a major expense. Here’s how my retainer-based service compares:
- Senior Brand Manager: A senior brand manager would cost you around $140,000 annually in salary alone, and that’s without considering benefits or bonuses.
- Graphic Designer: An experienced graphic designer for all your brand assets, logos, and visuals could easily add another $60,000 per year.
- Web Designer: To ensure your website stays up-to-date and aligned with your brand strategy, you’d need to hire a web designer at about $75,000 annually.
That’s a total of $275,000+ per year just to build and maintain your in-house brand team!
With my Simplified Branding System, you get the expertise of a brand manager, graphic designer, web designer, and more—all for a fraction of the cost. You get the same level of attention and expertise without the overhead.
But that’s just the beginning. When you work with me, you’re partnering with a Top-Rated Plus Freelancer on Upwork, placing me in the top 3% of designers on the platform. You’re not just getting expertise; you’re getting the best.
Worried it’s too expensive or time-consuming?
My service is crafted to fit seamlessly into your busy schedule and budget. I offer a cost-effective solution that provides ongoing support and expert guidance. You also have the freedom to pause and resume my retainer service as needed, putting you in control of your branding investment. This way, you get the support you need without the pressure of long-term commitments.
Ready to simplify your brand and build customer loyalty?
Simplified Branding System includes
- 1-2 hours weekly Zoom meeting
- Pre-defined branding process
- All access to branding solutions
- Unlimited number of brands
- Revise until you’re satisfied
- Unlimited Stock Photos via Envato
- Unlimited Stock Video via Envato
- Unlimited Sound Effects via Envato
Limited Availability
I only work with two clients at a time to ensure every project gets the personal, in-depth attention it deserves. Once I book two projects, I’ll no longer accept additional clients. Secure your spot now before it’s gone!
FAQ’s
Why don’t I just hire a full-time brand manager?
Having a full-time senior brand manager can be a great choice for some businesses, offering unique advantages over external services like mine. But I get it – finding the right person isn’t easy. Plus, there’s the financial side to consider. Senior brand managers can earn around $140,000 USD annually, or more depending on location and industry.
On the flip side, with my subscription, you get a comprehensive branding solution that goes beyond just a manager. From brand development to social media strategy and web design, I cover all bases for your online presence. You’re in control too – pause and resume whenever you need.
My aim? To be your long-term partner in building a strong brand. Whether you hire a manager later or stick with me, I’m here to support your brand’s journey, every step of the way.
Where did you get your design degree?
I have acquired my design skills through a combination of practical experience, self-learning, and working in the field for four years at a reputable branding agency.
While I do not possess a formal design degree, I have honed my craft by immersing myself for over a decade of freelancing in real-world projects, leveraging online tutorials, and constantly staying up-to-date with industry trends. My expertise is grounded in hands-on experience and a passion for creating impactful designs.
If you are specifically seeking someone with a design or business degree, I may not be the ideal fit for your requirements.
However, if you value practical expertise and a proven track record, I would be delighted to discuss how I can bring value to your project.
How long does it take to design a logo?
The timeline for designing a logo can vary depending on the scope of work and my availability, but typically it will take me from 14 – 21 days to complete your design.
What is included in your logo design packages?
My logo design packages include multiple concepts to choose from, revisions until you’re happy, and final files in formats ready for print and web use.
How do you approach developing a brand strategy?
I start by getting to know your business inside and out, then I work with you to define your goals, target audience, and key messages. From there, I develop a customized strategy to help you stand out in your market.
How long does it take to complete a branding project?
It varies depending on the scope of the project, but I work efficiently to deliver high-quality results in a timely manner. Typically, the timeline ranges from a few weeks to several months.
Do you offer web design services?
While I don’t offer web design as a standalone service, I integrate it seamlessly into the branding process. After we’ve developed your brand identity, I’ll create a responsive and functional website that reflects your brand’s personality and connects with your audience effectively.
Who I prefer to work with?
Currently, my work is primarily focused on branding for early-stage e-com start-ups that have been operating for no more than three years and have a team of no more than 10.
What sets your branding services apart from others?
What makes my branding services stand out is that I personally handle every aspect of your project. Working directly with me ensures that your vision is understood and executed flawlessly. To maintain the highest quality of work, I only take on two clients at a time. This focused approach allows me to dedicate ample time and attention to each project, ensuring that your brand receives the attention it deserves.
Can you help with social media content creation for my brand?
Absolutely! I can develop a tailored social media strategy and create engaging content that aligns with your brand and resonates with your audience.
Imagine having a clear, compelling brand that attracts loyal customers every day—without spending hours on strategy. With the Simplified Brand System, that’s exactly what you’ll get
Let’s bring your brand vision to life! Invite me on Upwork Now.