Limited to 2 new clients each month

Build a Brand That Attracts Loyal Customers

This is a focused partnership built for founders who want to attract the right audience and grow with clarity.

Join the Waitlist

FREE Brand Clarity Check

Who I’ve Worked With:

Struggling to Define Your Brand? You’re not alone. Most early-stage startups waste time tweaking logos, colors, and copy, without a clear strategy.

And every unclear message, off-brand post, or weak pitch? It costs you customers.

Your Solution

A Simplified Branding System

A subscription-based branding service built for early-stage startups. No guesswork. No overwhelm. Just a clear brand strategy that attracts loyal customers. You stay focused on growth. I’ll take care of the brand.

Here’s how it works:

Step 1: Apply for the Waitlist

Share your goals and challenges. I’ll review every application personally.

Step 2: Brand Discovery Workshop (If Selected)

We start with a deep dive into your brand. Through a discovery workshop and brand audit, we uncover what’s working, what’s not, and what your audience actually needs.

Step 3: Brand Build and Development

We craft a clear brand strategy tailored to your goals. This includes positioning, messaging, and a visual identity that speaks directly to your audience. After that, we will bring your brand to life, you get ongoing support, performance reviews, and actionable advice so your brand stays sharp and aligned.

How it works - Branding Services - Chester Binalla

Who This Is For

✅ Your startup is early-stage but has traction
✅ Operating with 10 or fewer in the team
✅ You’re struggling to connect with your audience
✅ You want strategy, not just good design
✅ You’re ready to commit and collaborate

What You’ll Get

✅ Consistent branding across every touchpoint
✅ Messaging that connects with your audience
✅ Clear direction that supports your business goals
✅ Confidence to market, pitch, and grow
✅ Ongoing guidance to stay on track

Trusted by Startup Founders

Very reliable

Excellent work and very reliable. I look forward to working with Chester again in the future.

Dave Morris

Founder, ELDIPH - Bulli, Australia

Very friendly

Very easy to communicate with. Did job and adjustments as requested. Very friendly and willing to go the extra mile… Read more “Very friendly”

Natalia Delgado

Visual Designer and Educator - Victoria, Canada

Knocked it out of the park again!

This was my second time working with Chester and he knocked it out of the park again! He has good… Read more “Knocked it out of the park again!”

Justin Adams

Amazon Best-selling Author - Grand Rapids, Michigan

Beautiful designs that were on-brand

Chester was fantastic at both understanding the brief, as well as delivering beautiful designs that were on-brand. He went over… Read more “Beautiful designs that were on-brand”

Angelique Michelle Dauberman

Founder and Fitness Coach, Lean Girl Guide - South Africa

Dependable Workhouse

Chester is a dependable workhouse. He has outstanding communication and technical skills. He listens patiently and works tirelessly. Chester assisted… Read more “Dependable Workhouse”

Gursharan Sarkaria

Principal Solicitor, Sarkaria Lawyers - Brisbane, Australia

Above and beyond expectations

Chester is highly ambitious, works very quickly, and goes above and beyond expectations.

Kyle Meagher

Founder, Kung Pow Marketing - Nashville, Tennessee

I didn’t expect that

Chester’s work is absolutely incredible. This guy knows branding inside and out. He can deliver a very thoroughly researched brand… Read more “I didn’t expect that”

Jourdan Amerson

Founder, Adrenaline Murals - Salt Lake City, Utah

What does it take to build a full branding team?

Building an in-house brand team can cost you somewhere between $330,000 – $550,000 a year:

Brand Manager: $60,000 – $90,000 per year
Graphic Designer: $50,000 – $70,000 per year
Copywriter: $50,000 – $80,000 per year
Social Media Manager: $40,000 – $60,000 per year
Marketing Research Analyst: $60,000 – $90,000 per year
Web Designer/Developer: $70,000 – $110,000 per year

That’s just salaries, without counting benefits or overhead.

With my subscription-based service, you get everything you need to build and maintain a strong brand, without the overhead. You get brand direction, design, a clear website, and ongoing support. All handled for you. So you can focus on growth.

Not Ready to Commit Long-Term?

That’s Fine. You can pause or resume your subscription anytime. This service is designed to flex with your schedule and budget, so you only subscribe when you actually need support.

Choose a Plan That Fits Your Stage

No fluff. Just everything you need to build a clear, consistent brand.

All subscription plans include

Weekly 1-hour Zoom sessions
A step-by-step branding process
Full access to all branding services

Support for multiple brands
Revise until you’re happy
Unlimited stock photos, videos, and sound effects via Envato

Weekly Plan
$750 / Week

Pause/resume anytime

Great for short-term support

Monthly Plan
$2500 / Month

Save $500 monthly

Pause/resume anytime

Best for steady brand growth

Quarterly Plan
$7000 / Quarter

Save $2000 quartery

Pause/resume anytime

Ideal for long-term projects

Apply to Join the Waitlist

Limited Spots Available

I only work with two new clients per month. This ensures every project gets the personal, in-depth attention it deserves. Don’t miss your chance… secure your spot now before it’s gone!

In Case You’re Wondering

Why don’t I just hire a full-time brand manager?

Having a full-time senior brand manager can be a great choice for some businesses, offering unique advantages over external services like mine. But I get it – finding the right person isn’t easy. Plus, there’s the financial side to consider. Senior brand managers can earn around $140,000 USD annually, or more depending on location and industry.

On the flip side, with my subscription, you get a comprehensive branding solution that goes beyond just a manager. From brand development to social media strategy and web design, I cover all bases for your online presence. You’re in control too – pause and resume whenever you need.

My aim? To be your long-term partner in building a strong brand. Whether you hire a manager later or stick with me, I’m here to support your brand’s journey, every step of the way.

Where did you get your design degree?

I have acquired my design skills through a combination of practical experience, self-learning, and working in the field for four years at a reputable branding agency.

While I do not possess a formal design degree, I have honed my craft by immersing myself for over a decade of freelancing in real-world projects, leveraging online tutorials, and constantly staying up-to-date with industry trends. My expertise is grounded in hands-on experience and a passion for creating impactful designs.

If you are specifically seeking someone with a design or business degree, I may not be the ideal fit for your requirements.

However, if you value practical expertise and a proven track record, I would be delighted to discuss how I can bring value to your project.

How long does it take to design a logo?

The timeline for designing a logo can vary depending on the scope of work and my availability, but typically it will take me from 14 – 21 days to complete your design.

What is included in your logo design packages?

My logo design packages include multiple concepts to choose from, revisions until you’re happy, and final files in formats ready for print and web use.

How do you approach developing a brand strategy?

I start by getting to know your business inside and out, then I work with you to define your goals, target audience, and key messages. From there, I develop a customized strategy to help you stand out in your market.

How long does it take to complete a branding project?

It varies depending on the scope of the project, but I work efficiently to deliver high-quality results in a timely manner. Typically, the timeline ranges from a few weeks to several months.

Do you offer web design services?

While I don’t offer web design as a standalone service, I integrate it seamlessly into the branding process. After we’ve developed your brand identity, I’ll create a responsive and functional website that reflects your brand’s personality and connects with your audience effectively.

Who I prefer to work with?

Currently, my work is primarily focused on branding for early-stage e-com start-ups that have been operating for no more than three years and have a team of no more than 10.

What sets your branding services apart from others?

What makes my branding services stand out is that I personally handle every aspect of your project. Working directly with me ensures that your vision is understood and executed flawlessly. To maintain the highest quality of work, I only take on two clients at a time. This focused approach allows me to dedicate ample time and attention to each project, ensuring that your brand receives the attention it deserves.